Naming & Logo Design

New year, new web design trends.

We are already starting to see some design elements that will be hot in 2020 (and maybe beyond). Most of these trending web design themes are continuations of things that have been building in design projects – more gradients, rule-breaking typography, and plenty of minimalism.

But there are trends that are emerging as well, such designs that feature “dark modes,” more interfaces with audio elements, and a big push for 3D images and elements.

Web Design and UI Trends to Follow in 2020

Minimalism + White Space

Minimalism is one of those classic design trends that just keeps going. (You could call it the Energizer Bunny of design trends.)

The best thing about this design trend is that while it stays strong, it continues to evolve. Minimalism in 2020 is marked by large swaths of white space. And not always in the place you would expect.

While Whiteboard has a more classic minimalist style – maybe even uber-minimalist – Soldo uses new minimalism beautifully. The simple photo is almost white and rests on a white background with asymmetrical white space to help draw users down through content.

Both examples show why minimalism works: They are elegant, beautiful, and easy to understand (making them highly usable).

“Dark Mode” Design

With so many users opting for “dark mode” on apps and for things such as email, it’s no surprise that more websites are also creating designs with a dark aesthetic. (Users have said they want and use it, so designers are delivering.)

What makes these dark mode designs to nice – and probably why they are trending – is that dark interfaces are complemented with bright accent elements and easy to read typography to ensure that the design is readable.

CanneSeries does it with almost-neon accent colors and animation with bold lettering, while Davenport uses white block letters and an elegant gold color for calls to action and other clickable elements.

Breaking Typography Rules

The key to making this design trend work is that even when breaking type rules – odd spacing, sizing, or even line spacing or breaks – the user still needs to understand what you want to say. Most commonly, typography in this style is more of an art element and less of an informational one.

J Powers Events breaks type rules in a way that doesn’t hurt readability with a main headline that crosses into the space of the background and a foreground image. What’s especially interesting here is that the type changes color with placement, creating a layer effect. The design also uses a round text element between background elements to connect the spaces.

Makers & Dreamers flips, turs, and twists typography in ways that you would not think of trying. Thanks to simple work choices and a clean overall design, the words are still somehow readable and the design comes together.

Liquid Animation

Almost every website you land on seems to include some form of animation. What’s really trending is liquid-style animation with movement that seems water-like.

Liquid animation can work for entire scenes as a way to transition video elements, as a hover state to entice clicks, or as a general animation the helps draw users into the design. The trick to making this trend work is in the speed of movement. It has to be smooth, fluid, and perfectly timed for the most realistic feel.

Toonami uses liquid animation as a hover state to bring extra motion to elements on the screen. The background video “liquifies” as does the block of text.

Ilya Kulbachny uses liquid animation for the headline of his portfolio website. (This might be one of the best uses of this design trend out there.) The words float on the screen and have an additional hover state that moves his image and the words even more.

Web Development Qatar

October 2018

Web Design Development Qatar

This month’s web development trends have something in common: You have probably seen all of these ideas before, maybe just presented in a slightly different way. Qatar Web Designers are returning to dark backgrounds, large headers and cards to encourage engagement, and get users interested in content on the screen.

Here’s what’s trending in design this month:

1. Dark Backgrounds on Website Designs

It seems like web designers were focusing on light, white minimal styles for a long time, but that era is starting to end. Dark backgrounds are making a comeback in a big way. Dark backgrounds provide a design opportunity quite different from white Maybe it’s the idea that cooler weather is coming. (Many of these dark backgrounds do have a cool feel.) Or maybe it’s just a shift in order to try something different. (Dark backgrounds provide a design opportunity quite different from white.)
Either way, it’s a trend that needs to stick around for a while.

Dark backgrounds can be used in so many different ways – and each presents an opportunity to create something in an entirely different way.

Black, flat background: A simple black background creates a wide open canvas. we have used black backgrounds on some websites to set the tone for animated elements and clean white typography. It’s sharp and easy to engage with.

Dark color overlay background: While much of this trend does focus on single color backgrounds, an image overlay is just as effective. The dark background provides an opportunity to meet the men who are the subjects of the website but with room to feature elements such as text, a logo and call to action.

2. Heavy White Headers on Websites

While some designers are going all in with dark backgrounds, there’s still a lot of white space trending. Heavy white headers are replacing all white designs though. This trend is exemplified by almost oversized headers that take up nearly half of the first screen, followed by other elements with more color, images or video. A great way to create a minimal style and use high-value imagery at the same time It’s a great way to create a minimal style and use high-value imagery at the same time. The white space does a great job of creating an easy first impression that gives room to branding and key messaging, while there’s something a little more engaging to look at beyond the initial glimpse.

This design style encourages scrolling. Most of these designs split the screen in such a way that the users sees the heavy white header and a portion of the next level of content at the same time.

Each of the examples below uses this technique in a slightly different way:

we have used heavy white header on some websites that encompasses about two-thirds of the screen with a significant text block. What’s important to note is the use of the graphic to point users up to the information above. This key directional helps ensure that website visitors look at the headline and text first, then scroll.

3. New Application for Cards

Card-style interfaces got a lot of attention as Material Design was beginning to take off but kind of fell of the radar for a while. Cards are returning to projects again, but not in the use-them-for-the-whole-design kind of way. These cards are somewhat smaller and designed for specific interactions.

What’s nice about cards is that they do a good job of directing users to do something. When designed well, a card almost demands that the user click or tap it, making them a great tool to convert CTAs or aid navigation.

Summary

We love new takes on classic design elements. That’s what this month’s design trends captures. And any of these techniques is pretty easy to incorporate into projects.

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